Mujjo believes to create great products; they have to start with a simple idea and then craft around that intention. They obsessively try to keep it as simple as possible, while trying to make each part as good as possible, every stitch, every button, they have all been intensively thought out. While it’s not easy to keep things simple, it does pay off to create a product that is perfect in a sense of simplicity to that extent that you cannot leave anything away without compromising it’s intention.
It’s part of their personalities to keep challenging themselves, raising the bar on a daily basis. This certainly doesn’t make things easy for themselves, but they simply don’t know how to do it any other way. They get satisfaction out of trying to create an even better product or experience, it makes them feel good to try to improve it over and over again, it’s in their DNA.